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CASE STUDY

National Museum of Wildlife Art


Editorial Design : Print Design : Advertising Design : Product Design : Project / Print Management

National Museum of Wildlife Art

“Over the past five years, I have worked with Creative Curiosity as an extension of our Marketing Department
We have built a great team relationship filled with design solutions and quality service.”

- Debbie Phillips, Marketing Coordinator
National Museum of Wildlife Art

Learn more about this project
ABOUT
The National Museum of Wildlife Art is a one-of-a-kind venue based in Jackson Hole, WY. Uniquely positioned on a spectacular vista overlooking the National Elk Refuge, the museum consistently brings a fresh perspective to traditional wildlife art with innovative programming, world-class installations by artists like Ai Wei-Wei, and inspiring community outreach.CHALLENGE
As a non-profit, the challenge for museum staff and partners is to work within budgetary constraints to create fresh, quality communications that reflect its status as a high-end museum on par with the Whitney, Smithsonian, Cooper-Hewitt and other nationally recognized museums. In addition to fundraising appeals - generally to high-net worth wildlife and nature enthusiasts - the museum also targets tourists and Jackson Hole locals to encourage museum visitation. For the annual Call of the Wild and Western Visions® events, the NMWA needs to create awareness to drive visitation and ticket sales.

Additionally, Western Visions® is a fundraising event, and the success has a significant impact on annual fundraising targets. Since these are ongoing events with their own distinct sub-brands within the NMWA brand hierarchy, each year the communications we work together to develop a fresh and unique look that maintains consistency with the brand standards.

SOLUTION
Creative Curiosity has worked closely with the NMWA for several years, and has a strong understanding of their needs and what works and doesn’t work. By asking lots of questions, listening carefully, and providing guidance, we help them clarify the bigger picture from a communications and marketing perspective, and ensure their goals are met through thoughtful design. Whether they’re focusing on ticket sales, museum attendance, fundraising, selling artwork, or increasing brand or community awareness, Creative Curiosity finds the right blend of communications pieces to provide them with an effective solution on time and within their budget.

Call of the Wild Magazine
About
Call of the Wild magazine is the premiere annual publication of the National Museum of Wildlife Art. The award-winning, 96-page, full-color publication reaches more than 5,000 high net-worth art and nature enthusiasts each year, reinforcing the upscale brand message with amazing photography and sophisticated design. Creative Curiosity partnered with the NMWA for the both the 2016-17 and 2017-18 Issues of the publication.Collaborating with Managing Editor, Dina Mishev and NMWA staff to develop a plan for articles, photography needs, and

advertising sales. Thoughtful selection of fonts and colors, with a healthy dose of white space ensures the focus is on the artwork. 2017 brought the the 30th Anniversary of the NMWA, and this year’s special edition includes a an exclusive Interview with Jane Goodall, and a feature about National Geographic photographer Joel Sartore, as well as a museum timeline and a “30 voices” story where new and old friends of the Museum share what makes it special.

National Museum of Wildlife Art
Call of the Wild 2019
Call of the Wild 2018
Call of the Wild 2017
Call of the Wild 2016
Western Visions® Annual Art Auction and Exhibit

About
Western Visions® is the National Museum of Wildlife Art’s largest and longest running fundraiser, with a variety of exciting events over a 2-week period each September. The event - which draws around 2,000 people each year - showcases Western Visions® paintings and sculptures for sale with artists participating in the show. Creative Curiosity partnered with the NMWA in 2015 and 2016.

Creative Curiosity worked closely with the NMWA Director of Programs & Events to develop a fresh look and feel for all Western Visions® print materials by showcasing the Artist of the Year across all channels including advertisements, invitations, and a catalog and price list. Creative Curiosity helped find high-quality printing partners who were able to bring this dynamic and beautiful effort to life on a tight budget.

National Museum of Wildlife Art
Western Visions® 2019
Western Visions® 2018
Western Visions® 2016
Western Visions® 2015
Print and Collateral
About
When it was time for a refresh of a variety of printed materials, the NMWA worked with Creative Curiosity to redesign the Museum Guide featuring a custom-designed floor plan map and sculpture trail graphics. A similar look and feel was rolled out with posters for special events and exhibits, as well as fundraising outreach including an end of year appeal letter and holiday card. A fresh clean look with beautiful, elegant

typography carries established brand standards throughout all print and collateral work for the museum. As Creative Curiosity does for many clients, the projects are managed from concept to completion through production management services including sourcing paper and other substrates, obtaining print bids, reviewing and approving printer proofs, and coordinating on time delivery.

National Museum of Wildlife Art
Advertising
About
Using gorgeous imagery displayed in the museum makes it a bit easier to create eye-catching advertising! The challenge from a design perspective is to maintain the brand personality of the museum through typography and a strong brand voice, while keeping the look visually dynamic

and easy to read. Creative Curiosity coordinates with museum staff and media partners including newspaper and magazines to ensure the museum’s content is sized correctly and delivered on time within the standards required by the publication.

National Museum of Wildlife Art