We kicked off the discovery with a design brief to understand the client’s needs, and discussed the work that had begun with a previous design partner. Because Hand Fire Pizza is made by hand, Creative Curiosity concepted creative directions using traditional media including sketching and drawing.
The Visual Identity Guidelines create a solid foundation for ongoing in-house brand management. Defining a flexible color palette, standard brand fonts, and various logo lock-ups, gives Hand Fire the tools to carry the brand consistently into the future with branded merchandise, print, and digital materials.
Creative Curiosity has also helped Hand Fire Pizza manage creative development and production for miscellaneous projects like clever custom pizza boxes and t-shirt graphics.