Visual branding, print and signage design for a new pizza restaurant, located at
the refurbished Teton Theater, in downtown Jackson Hole, Wyoming.
Visual branding, print and signage design for a new pizza restaurant, located at the refurbished Teton Theater, in downtown Jackson Hole, Wyoming.
Hand Fire Pizza opened its doors in 2017 to great fanfare. This casual, family-oriented restaurant serves wood fired pizzas, utilizing organic and locally sourced ingredients. The new restaurant is located in the historic Teton Theater, just north of Town Square and the ownership team undertook a massive restoration project to retain and repurpose much of the original structure, including its iconic marquee.Challenge
Hand Fire Pizza is located in the historic Teton Theater, just north of Jackson’s Town Square. The ownership team undertook a massive restoration project to retain and repurpose much of the original structure, including its well-loved marquee.
Solution
We kicked off the discovery with a design brief to understand the client’s needs, and discussed the work that had begun with a previous design partner. Because Hand Fire Pizza is made by hand, Creative Curiosity concepted creative directions using traditional media including sketching and drawing.
Branding & Print Collateral
The Visual Identity Guidelines create a solid foundation for ongoing in-house brand management. Defining a flexible color palette, standard brand fonts, and various logo lock-ups, gives Hand Fire the tools to carry the brand consistently into the future with branded merchandise, print, and digital materials.
Signage
Packaging and Merchandise
Creative Curiosity has also helped Hand Fire Pizza manage creative development and production for miscellaneous projects like clever custom pizza boxes and t-shirt graphics.
