Creative Curiosity designed a logo and signage system that convey Wilson Book Gallery’s elegance, sophistication, and modern sensibility. Clean typography and refined forms give the mark a distinctive, contemporary presence while maintaining the store’s independent character. Custom storefront and interior signage extend this identity into the physical space, combining natural materials with subtle textures to create a setting that feels curated and elevated. The brand system also includes bags, stickers, gift certificates, bookmarks, business cards, and an email template, ensuring a cohesive and polished brand experience across every touchpoint.