Sheryl Haft

brand identity | website design | creative direction | social media strategy

Creative Curiosity partnered with Sheryl Haft, children’s book author and STEAM educator, to build a vibrant and cohesive brand that captures her joyful storytelling and innovative teaching. From her book series Mazie’s Amazing Machines and Goodnight Bubbala to her Let’s Engineer! educational program, we unified her creative work under one engaging digital home.

Our collaboration spanned brand identity, logo design, website development, creative direction, and a comprehensive social media strategy, including both planning and content creation. The result is a dynamic brand system that celebrates Sheryl’s curiosity-driven mission and makes her world of books and learning approachable, professional, and full of heart.

WEBSITE DEVELOPMENT

Creative Curiosity designed and developed SherylHaft.com as an interactive, author-focused website that bridges her literary work and her educational programs. To bring her books to life online, we incorporated illustrations and characters directly from her stories: cut-out artwork, layered graphics, and playful compositions that animate her imaginative world across the site.

We created a bright, inviting layout featuring her books, classroom initiatives, and speaking engagements, making it easy for readers, parents, and educators to connect. Thoughtful UX design ensures simple navigation for users of all ages, while integrated content management tools allow Sheryl to easily update her growing library of projects and appearances. The site reflects Sheryl’s creativity and warmth, combining polished design with childlike wonder.

View the live site here: sherylhaft.com

SOCIAL MEDIA STRATEGY & CONTENT CREATION

Creative Curiosity partnered closely with Sheryl to elevate her social media presence and expand the reach of her books and educational programs. We developed a platform-specific content strategy, crafted visual templates for brand consistency, and produced original content, including playful engineering- and exploration-based videos that highlight her Let’s Engineer! Program.

From storytelling-driven captions to short-form videos and educator-friendly tips, we helped Sheryl build an authentic, engaging social presence that strengthens her connection with parents, teachers, and young readers while extending the world of her books beyond the page.

SOCIAL MEDIA STRATEGY & CONTENT CREATION

Creative Curiosity partnered closely with Sheryl to elevate her social media presence and expand the reach of her books and educational programs. We developed a platform-specific content strategy, crafted visual templates for brand consistency, and produced original content, including playful engineering- and exploration-based videos that highlight her Let’s Engineer! Program.

From storytelling-driven captions to short-form videos and educator-friendly tips, we helped Sheryl build an authentic, engaging social presence that strengthens her connection with parents, teachers, and young readers while extending the world of her books beyond the page.

LOGO DESIGN

For Sheryl Haft’s logo, Creative Curiosity developed a visual identity that balances professionalism with playfulness. The mark uses soft curves and bright, imaginative color accents to reflect Sheryl’s dual roles as an author and educator. Designed to pair seamlessly with her book artwork and educational materials, the logo brings a cohesive personality across all touchpoints, from her website to social media and event collateral. Paired with a clean, versatile typography system and a curated color palette, the logo embodies Sheryl’s creative spark and approachability, helping her brand feel instantly recognizable while leaving room for future growth.

LOGO DESIGN

For Sheryl Haft’s logo, Creative Curiosity developed a visual identity that balances professionalism with playfulness. The mark uses soft curves and bright, imaginative color accents to reflect Sheryl’s dual roles as an author and educator. Designed to pair seamlessly with her book artwork and educational materials, the logo brings a cohesive personality across all touchpoints, from her website to social media and event collateral. Paired with a clean, versatile typography system and a curated color palette, the logo embodies Sheryl’s creative spark and approachability, helping her brand feel instantly recognizable while leaving room for future growth.