JLF Architects
publication design | brand refresh | advertising campaigns | task management
Creative Curiosity partnered with JLF Architects, an award-winning architecture firm based in Bozeman, Montana, to evolve their visual identity and storytelling. Known for crafting luxury properties across the U.S., JLF blends traditional craftsmanship with modern design principles.
Our collaboration focused on refining JLF’s brand identity, developing advertising campaigns, and designing print and publication materials that celebrate the firm’s deep architectural heritage. Together, we refreshed JLF’s logo, presentation materials, and advertising while launching new print pieces that capture the firm’s passion for design and integrity in execution. The result is a timeless yet forward-looking brand identity that reflects JLF’s values: Passion to Design. Integrity to Build. Freedom to Dream.
BRAND DEVELOPMENT
To evolve JLF’s identity while honoring its roots, Creative Curiosity led a brand development process rooted in craftsmanship and design integrity. We started with strategy sessions to define tone, audience, and visual style, then created a logo and tagline blending modern precision with classical inspiration.
The monogram, echoing architectural floor plans, paired with the tagline “Passion to Design. Integrity to Build. Freedom to Dream.”, formed a cohesive messaging foundation. From stationery to advertising, our work ensured JLF’s brand felt timeless yet unique.
PUBLICATION DESIGN
For JLF Architects, Creative Curiosity designed Foundations, a custom art book celebrating the firm’s philosophy, process, and architectural legacy. Published in collaboration with Rizzoli New York, the internationally renowned art and design publisher, Foundations combines the aesthetic of a coffee table book with the storytelling depth of a monograph. The publication showcases JLF’s craftsmanship through striking photography, detailed project narratives, and thoughtfully curated layouts—each page balancing elegance and structure to mirror the architecture itself. Creative Curiosity managed the full process from concept through print production, ensuring consistency in tone, typography, and material quality. The result is a timeless volume that honors JLF’s story and elevates their brand on a national stage.
PORTFOLIO DESIGN
To complement Foundations and extend JLF’s brand storytelling, Creative Curiosity designed a custom printed portfolio piece showcasing the firm’s most distinguished work. Produced in a limited run, this piece embodies the same craftsmanship and attention to detail that define JLF’s architecture. Featuring foil embossing, a soft-touch cover, and meticulously printed interior pages, the portfolio balances tactile luxury with modern simplicity. Designed for client presentations and select partners, it serves as both an elegant introduction to JLF’s portfolio and a tangible expression of their design philosophy—where material, texture, and form come together to create timeless beauty.
ADVERTISING CAMPAIGN DESIGN
Creative Curiosity designed and implemented a regional print advertising campaign inspired by JLF’s core architectural principles—Character, Materials, Light, Context, Space and Texture. Each ad reflected the firm’s refined aesthetic and timeless approach, featuring the tagline “We create timeless houses. You create priceless legacies.” Through thoughtful, clean design, photography, and copy, the campaign connected JLF’s architectural artistry to the emotional legacy their homes create, reinforcing their brand identity across select regional publications.
