Homestead Magazine | Editorial Design
May 16, 2018
NRCC | Annual Report
May 18, 2018
“Cristine is a very good communicator which made collaborating successful and efficient.
The visual identity created perfectly symbolizes my vision and conveys the clean, minimal, tranquil brand that is Grace Spa.”
- Grace Mahoney, Owner
Grace Spa
Grace Spa is a full service hair salon and day spa, launched in 2015 by long-time Jackson local Grace Mahoney. Grace is an expert in beauty, but needed an experienced brand agency to help bring her vision to life in business cards, signage, and online.
CHALLENGE
Owner and founder Grace Mahoney opened her eponymous spa after years of building a following of faithful clientele while working at other local spas. As she branched out on her own, she was looking for strategic guidance to develop a unique brand proposition within a competitive local spa market. The visual solution and new brand voice that accompanies this new marketing strategy has to feel accessible, gender neutral, calming, and natural.
SOLUTION
Creative Curiosity worked hand in hand with Ms. Mahoney starting with strategic sessions to refine the target audience, identify a new location, and optimize the service offering. A brand positioning statement and brand strategy report included proposed marketing tactics to get business through the door.
CREATIVE PARTNERS
Writing: Keely Herron, Wonderland Marketing
“Cristine is a very good communicator which made collaborating successful and efficient. The visual identity created perfectly symbolizes my vision and conveys the clean, minimal, tranquil brand that is Grace Spa.”
- Grace Mahoney, Owner
Grace Spa
Branding and Print Collateral
Printed materials like business cards and service menus are designed to be printed in small run batches at a local copy shop to control costs and give the client maximum control.
Digital Design
Creative Curiosity partnered with a local writer to develop the brand voice and ensure the website would be found on search engines. Branded social media graphics designed by Creative Curiosity put additional power in the client’s hands allowing them to extend the brand on Facebook.
Advertisements
Creative Curiosity relied on years of local knowledge to help Grace Spa choose local publications to showcase branded ads designed to attract the target audience
