Creative Curiosity collaborated with Edward Riddell and Katy Niner to overhaul marketing efforts for Altamira Fine Art: a western contemporary art gallery with locations in Jackson Hole, WY, and Scottsdale, AZ. The primary goal was to reach a larger, more diverse art-buying audience. To achieve that goal, Creative Curiosity began with a rebranding process including a new logo design and identity materials. Additionally, new marketing and communication efforts included a robust direct mail program, which reached over 3,000 patrons per mailing.
Each month, Altamira sends custom-designed showcards featuring upcoming exhibitions, artist write-ups, and other art news to a targeted list of art collectors, buyers, interior designers, real estate agents, and other lovers of art.