Jackson Hole Land Trust

CASE STUDY

Jackson Hole Land Trust

Editorial Design : Print Design : Logo Design : Advertising Design : Signage

A range of visual communication materials to support a five year long fundraising campaign including a campaign statement,
advertisements, annual reports, newsletters, event posters, banners, logos, and other supporting collateral.

Learn more about this project

About
The Jackson Hole Land Trust is a private, non-profit organization that was established in 1980 to protect and steward the treasured landscapes of Northwest Wyoming including Fremont and Sublette counties. With over 55,000 acres protected, their vision is a legacy of protected open spaces, wildlife habitat, working lands and community spaces that inspire current and future generations.

Challenge
The Jackson Hole Land Trust partnered with Creative Curiosity at the outset of a five-year long capital campaign.

The theme “Forever Our Valley” would be rolled out across all communication channels including advertising, events and sub-brands. A solid, timeless brand identity was critical to the success of this major long-term initiative.

Strict budgets, and multiple design and print variables required an efficient creative development phase, seamless project management, and strong vendor relationships to ensure we could meet multiple tight deadlines and deliver a quality product.

Solution
Creative Curiosity worked with the JHLT marketing director to establish an annual scope of work, a detailed schedule of deliverable dates, and a complex master calendar for content, design concepts, and in hand deliverables. The client provided content for projects including text and photography.

Campaign Statement

About

The first priority for the JHLT was to create a branded look and feel for the Forever Our Valley campaign with a logo and color palette and typography.

The campaign began with a high-quality “Case Statement” piece to share with potential donors. The client provided brand photography, and Creative Curiosity engaged a writer to create a book with custom inserts

that would allow fundraising staff to customize each book with side stories or quotes that would be of interest to the individual donor.

A timeline of JHLT was also incorporated into the design of the book. The back cover included a pocket folder for a custom designed map and letter from the Executive Director. A limited print edition was done on 100% uncoated, recycled paper.

Editorial : Annual Reports

About

Additional printed materials strengthened the brand look and feel. Creative Curiosity created a flexible editorial design with new typography styles, imagery treatments and layout variations for the Annual Report and the bi-annual newsletter Open Lands. Custom designed maps were included in every themed issue. Custom typography treatments, infographics and beautiful imagery all worked together to make these memorable communication pieces. Since the goal of these marketing materials is to raise money, the publications included pre-addressed

envelopes designed to make it easy for potential donors to contribute.

To reflect the special relationship the JHLT has with nature, Creative Curiosity worked with printers to ensure print pieces used high-quality recycled paper, soy based inks, and sustainable printing practices. Creative Curiosity also managed the mailing process to ensure the pieces aligned with USPS requirements allowing the Land Trust to manage mailing costs.

Editorial : Open Lands Newsletter

Print

About

Creative Curiosity strengthened the brand through consistent executions in dozens of additional printed materials including invitations to the annual picnic and other events, postcards, holiday cards, printed

calendar cards, a custom designed boxed notecard set, and Old Bill’s fundraising postcards. Creative Curiosity managed several printers to hit deadlines, stay within the budget and deliver a quality final product.